Privacy Policy

Last updated: April 5, 2026 · Operator: Pluto Brand (“we,” “us,” “our”)

We respect your privacy. This policy explains what we collect when you use plutobrand.shop and related services, how we use it, and the choices you have. Payment and checkout data are processed by our e-commerce platform (Shopify) under their terms and privacy notice as well as this policy where we act as the business you are shopping with.

1. Information we collect

  • Contact & account: Name, email, password (if you create an account), phone number if you provide it, and communication preferences.
  • Orders & fulfillment: Billing and shipping address, items purchased, order value, payment method type (card brand, last digits where shown by the processor—not full card numbers stored by us), gift messages, and tax or customs details needed to complete the sale.
  • Device & usage: IP address, browser type, general location from IP, pages viewed, referring URL, and similar technical data from server logs or analytics when enabled.
  • Marketing & support: Information you submit in forms, emails, or chats (for example waitlist signups, commissions, or support tickets).
  • Cookies & similar tech: See our Cookie Policy for categories and controls.

2. How we use information

  • Process and ship orders, take payment, prevent fraud, and provide customer support.
  • Operate the site, secure our systems, debug, and understand how the store is used.
  • Send transactional messages (order confirmations, shipping updates, policy changes where required).
  • Send marketing only where you have opted in or where law allows; you can opt out anytime.
  • Comply with law, respond to lawful requests, and enforce our Terms of Service.

3. Legal bases (EEA, UK, and similar regions)

Where applicable privacy law requires a “legal basis,” we rely on: contract (fulfilling your order), legitimate interests (security, analytics, improving the store—balanced against your rights), consent (non-essential cookies and marketing where required), and legal obligation (tax, record-keeping, compliance).

4. Who we share with

  • Shopify and integrated checkout, payment, and fraud providers processing transactions on our behalf.
  • Shipping carriers and fulfillment partners to deliver your order.
  • Email, analytics, and tooling vendors who host data or provide services under contract (including confidentiality and security expectations).
  • Authorities when required by law or to protect rights, safety, and the integrity of our business.

We do not sell your personal information for money. Where U.S. state law defines “sale” or “sharing” for targeted advertising broadly, you may have opt-out rights—use our privacy request form or the contact below.

5. Retention

We keep information as long as needed to fulfill orders, meet legal and tax obligations, resolve disputes, and enforce agreements. Marketing lists and cookie-related records follow shorter retention where possible. Exact periods can depend on jurisdiction and order history.

6. Security

We use administrative, technical, and organizational measures appropriate to the risk (e.g., TLS on the site, access limits, vendor due diligence). No online transmission is 100% secure; please use strong passwords and contact us if you suspect unauthorized access to your account.

7. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or export personal information; to object to or restrict certain processing; to withdraw consent where processing was consent-based; and to opt out of certain advertising or “sales”/“sharing” under U.S. state laws. Residents of the EEA, UK, or Switzerland may lodge a complaint with a supervisory authority.

To submit a request, use our Your privacy choices page or email privacy@plutobrand.com. We may verify your identity before fulfilling requests, including matching email or order details.

8. Children

Our store is not directed to children under 16. We do not knowingly collect their personal information. If you believe we have, contact us and we will delete it where required.

9. International transfers

If you access the site from outside the United States, your information may be processed in the U.S. or other countries where we or our vendors operate. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

10. Changes

We may update this policy from time to time. We will post the new date at the top and, where changes are material, provide additional notice as appropriate (e.g., email or banner).

11. Contact

Questions about this policy or your data:

Replace contact addresses and operator details with your legal entity name and postal address where your regulator or payment rules require it. A qualified attorney should review this policy for your jurisdictions and Shopify setup.